Privacy Policy

Beyond Theory to Practice ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit beyondtheorytopractice.com (the "Website") or engage our coaching and consulting services.

By using the Website or submitting information to us, you agree to the practices described in this Policy. If you do not agree, please discontinue use of the Website.

1. Who We Are

Beyond Theory to Practice provides leadership coaching and consulting services for senior professionals, executives, and the organizations that develop them. For the purposes of applicable data protection law, Beyond Theory to Practice is the controller responsible for your personal information.

Our Website is hosted on the Wix platform. Wix collects and stores certain data on our behalf as described in this Policy.

2. Information We Collect

We collect information in the following ways.

Information you provide to us

Contact and inquiry forms. When you complete a form on the Website, we collect your name, email address, phone number (if provided), and the contents of your message.
Newsletter and marketing. When you subscribe to our mailing list, we collect your name and email address so we may send updates, program announcements, and related communications.
Booking and scheduling. When you schedule a discovery call or coaching session, we collect your name, email address, contact details, and any information you provide about your goals or scheduling preferences.
Payments. When you purchase a program or service, payment is processed by a third-party payment processor. We do not store full payment card numbers. We may retain transaction records such as your name, billing details, the amount paid, and the date of the transaction.
Coaching engagement information. In the course of our services, you may share additional information relevant to your professional development. This information is treated as confidential.

Information collected automatically

Usage and device data. When you visit the Website, we and our service providers automatically collect information such as your IP address, browser type, device type, operating system, pages viewed, referring website, and the dates and times of your visits.
Cookies and similar technologies. We and our providers use cookies, pixels, and similar technologies to operate the Website, remember your preferences, and understand how the Website is used. See Section 6 for details.

3. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide the services you request.
Schedule and manage coaching sessions, programs, and cohorts.
Process payments and maintain accurate financial records.
Send newsletters, program updates, and marketing communications you have consented to receive.
Operate, maintain, improve, and secure the Website.
Analyze how the Website is used so we may improve the experience we provide.
Comply with our legal obligations and enforce our agreements.

We do not sell your personal information.

4. Legal Bases for Processing

If you are located in the European Economic Area or the United Kingdom, we process your personal information on the following legal bases:

Consent. Where you have given consent, such as subscribing to our newsletter. You may withdraw consent at any time.
Contract. Where processing is necessary to provide the services you have requested.
Legitimate interests. Where processing supports the operation, security, and improvement of our business, provided your rights do not override those interests.
Legal obligation. Where processing is required to comply with applicable law.

5. How We Share Your Information

We do not sell your personal information. We share it only in the following circumstances:

Service providers. We share information with trusted vendors who perform services on our behalf, such as website hosting (Wix), email and marketing platforms, scheduling tools, payment processors, and analytics providers. These providers are authorized to use your information only as necessary to provide their services to us.
Legal and safety reasons. We may disclose information when required by law, in response to valid legal process, or to protect the rights, property, or safety of Beyond Theory to Practice, our clients, or others.
Business transfers. If our business is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Cookies and Tracking Technologies

Cookies are small text files placed on your device. We use both session cookies, which expire when you close your browser, and persistent cookies, which remain until deleted. We use these technologies to operate the Website, remember your preferences, measure traffic, and understand usage patterns.

Most browsers allow you to refuse or delete cookies through their settings. Disabling cookies may affect the functionality of certain features of the Website. Where required by law, we request your consent before placing non-essential cookies.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, including to provide our services, comply with legal and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

8. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your personal information. No method of transmission over the internet or electronic storage is completely secure, however, and we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on where you live, you may have the right to access, correct, update, or delete the personal information we hold about you, and to object to or restrict certain processing. To exercise any of these rights, contact us using the details in Section 13. We will respond within the time required by applicable law.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in any message or by contacting us directly.

10. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, gives you the following rights:

Right to know. You may request the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.
Right to delete. You may request that we delete the personal information we have collected from you, subject to certain exceptions.
Right to correct. You may request that we correct inaccurate personal information.
Right to opt out. You may opt out of the sale or sharing of your personal information. We do not sell your personal information.
Right to non-discrimination. We will not discriminate against you for exercising any of your privacy rights.

To exercise these rights, contact us using the details in Section 13. We may need to verify your identity before fulfilling your request.

11. International Data Transfers

We are based in the United States, and the information we collect may be processed and stored in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your jurisdiction. Where required, we take appropriate steps to ensure your information receives an adequate level of protection.

12. Children's Privacy

The Website and our services are intended for adults and are not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we may delete it.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Beyond Theory to Practice
Email: info@beyondtheorytopractice.com
Website: beyondtheorytopractice.com

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date above. Material changes will be posted on this page, and your continued use of the Website after changes take effect constitutes acceptance of the revised Policy.

15. Governing Law

This Privacy Policy is governed by the laws of the State of Georgia, United States, without regard to its conflict of law principles.

Effective Date: June 18, 2026

Last Updated: June 18, 2026